Understanding Landing Pages vs. Pages and Screens in GA4

By Trevor Walter | June 25, 2024
Two people analyze charts on a desktop screen in an office, discussing the differences between landing page and pages and screens: page path. One points to the monitor while the other types. Papers and a pen are scattered on the desk.

In Google Analytics 4 (GA4), “Landing Page” and “Pages and Screens: Page Path” are key metrics for analyzing website traffic. “Landing Page” focuses on entry points, while “Page Path” tracks all pages visited. Understanding these metrics helps optimize marketing strategies and user experience for improved website performance.

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